Quantitative analysis will let you know a lot about your ideal client. For example, Google Analytics provides me with fairly detailed graphs of the people who visit my site. In this example, I was able to get a pretty good overview of the age and gender of people who visited my site in the past 7 months. Another free tool, Facebook Audience Insights , allows you to analyze the profile of your Facebook Page fans (or those of your competitors). In this example, I am analyzing the fans of the Facebook page of one of my clients in the jewelry industry. Naturally, I see that it is mainly women between the ages of 25 and 44 who follow his Facebook page. Most of them are in a couple or already married.
They have a fairly high level of education: university and 3rd cycle. And what you see on the screen is only a small part of the information Facebook gives me about these people! Unfortunately, quantitative analysis only gives Oman Email List superficial information such as basic socio-demographic characteristics, areas of interest, and some behavioral information. We have seen that this information alone gives only a superficial overview of your buyer persona. Two identical people from a socio-demographic point of view (age, sex, place of life, salary, job, family situation) do not have the same motivations and purchasing behavior. For this reason, you are going to have to dig a bit. You have no choice but to talk to your customers (or potential customers who look like your typical customer). Without going into details, you can offer them a simple 15-minute interview or take a survey.
Facebook page of one of my client
Find a way to entice them to answer your questions by potentially offering them a discount or a free product. Do not neglect the interviews you have discovered with potential prospects either, since you will be asking them all kinds of questions such as: What is your current situation? What challenge (s) are you currently facing? What do you expect from this product? If you are lucky and have good relationships or regular contact with your customers, your questions will be answered by having “normal” conversations with them or by observing them. (I am in this case.) Do not neglect this exercise and tell yourself that you will never know enough about your customers. Just listen and show empathy. I invite you to read this full article written on my blog to define your buyer (s) persona (s) through quantitative and qualitative analysis.
Now that you know your ideal client a little better, we can move on to the next step in our 5-step plan to define your digital marketing strategy. Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL 2) Do a competitive analysis When you were younger, your parents and teachers probably told you that it was wrong to watch what the neighbor is doing and write down his answers. In a way, they were right: don’t stupidly copy out what your neighbors are doing without thinking.
What would make this project a success?
On the other hand, nothing prevents you from skillfully observing your competitors on the Internet and reproducing the strategies that work for them or finding unseen opportunities . Besides, let me tell you a little anecdote. When I created my site 3 years ago now, the first thing I did was take a close look at the site of the entrepreneurs, consultants and trainers who were already doing what I wanted to do later. I knew everything about them: How they communicate on their website and social networks How they sell How their website is builEtc., etc. I knew a lot about them and it clearly helped me build my website and communicate on social media. I also had ideas for topics to cover on my blog. And if I had to do it again, I would do it again. Watching your competition is NOT a bad thing.