For this, you are required to go to the Facebook Ads Manager and have more in-depth knowledge, but that is not the subject of this article! You now know the pros and cons of Facebook post boosts. You understood that this tool is primarily useful for increasing the visibility (and interactions) of a Facebook post that has performed well naturally and deserves to be seen by more people. You will now find out how to boost THIS post in 7 steps and using 2 methods. Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL Boost a Facebook post in 7.

Start with the first method which, as the name suggests, is simpler, but also imperfect. Either way, I’d love to show it to you because it’s a good way to get started with Facebook advertising , even if you’re a beginner. Step 1: Choose a Seychelles Email List Facebook post You can choose a new or older post. Pick one for which there has been minimal interaction . As I told you, there is no point in paying to boost a post that was initially unsuccessful. To find out, go to the “statistics” tab of your Facebook page and then go to “Publications”. Sort posts by “engagement rate”. This way, you will be able to see at a glance which posts have the highest engagement rate.

Seychelles Email List
Seychelles Email List

Facebook advertising campaigns perfectly optimized ?

In this example, we see that it is interesting to boost those who have obtained a higher than average engagement rate (around 7%). As soon as you have selected the most relevant post in your eyes, then click on the “Boost post” button that you see appearing to the right. A window that should look like this will then appear on your screen. To your right, you can preview your sponsored post on selected ad placements. On your left, Facebook shows you the different options to configure your publication boost. Step 2: Choose your goal Depending on the post you choose (image (s), video, or link), Facebook will present you with different goals that will be aligned with the original goal of your post.

If you choose a post with a simple photo, Facebook offers you the following goals: Generate more reactions, comments and shares. In other words, reach the people most likely to respond to your post. Reach people who are likely to buy from you. This lens was only present in the Facebook Ads Manager. It is now available for post boosts. If you choose a post with a video, Facebook offers 2 goals. The only difference is that Facebook offers you a goal focused on increasing the number of views on your video since the content of the post is video. Finally, if you choose a post with a clickable link, Facebook currently offers 4 goals. You notice that the goal “Reach people who might buy from you, and track your sales” is suggested for each type of post.

Facebook offers you the following goals

This goal was not available a few months ago and Facebook obviously wants to put it forward. After all, that was a big limitation of the “boost post” button. It was not possible to optimize the delivery of a sponsored post for sale. It is now possible and it is good news for the managers of Facebook Pages who do not (yet) use the Facebook Ads Manager . So which lens should you choose? I can’t make the choice for you! It’s up to you. Often times, I use boosts to maximize interactions on my posts, so I’ll select “generate more reactions, comments and shares”. If my goal was traffic or sales, I would have chosen another goal offered by Facebook like “traffic” or “sales”. Step 3: Choose a call-to-action button When you boost a post, you have the option of inserting a call-to-action button.

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