These email sequences allowed me to increase the sales of my online training which was at a standstill for a while and generate leads for my coaching and services. Alternatives MailChimp , Convertkit and GetResponse . 4 Buzzsumo I told you about Ubersuggest which allows you to analyze your competitors’ SEO strategy and discover content ideas based on a keyword. This is not always enough to develop a content strategy. Social networks are also important. Content that performs well on Google may not be as successful on social media, and the reverse is also true. What if you want to make sure your next content gets a ton of social media shares? With Buzzsumo, it’s far from impossible! Buzzsumo is like the Google of content shared on social networks. The principle is simple.
You type in a keyword eg Facebook advertisement and Buzzsumo returns you the most shared articles which contain this keyword . As you can see, you can see the details of the shares by social network and you can even filter the results by social network eg show the content that has obtained the most engagements on Facebook. In addition, Buzzsumo also tells you WHO shared the UK Phone Number Database List article in question on Twitter by clicking on View Sharers. These are people you can contact to ask them to share YOUR article if it is similar to the one they have already shared. The other attraction of this research is to find any trend. What do all of those Facebook ad posts that have been shared the most have in common? A particular subject?
Content that performs well on Google
The angle of approach? The type of article list, guide, how-to? Like on Ubersuggest, you can also type in a competitor’s URL and Buzzsumo will return the most shared articles from their blog to you. Everything I just showed you is just a tiny rundown of Buzzsumo’s functionality. Buzzsumo also allows you to search Facebook for content that has garnered the most interactions! In this example, I searched for the most engaging Facebook Lives on Facebook advertising. I see that the most successful Facebook Lives are those of Robin Vézina. The first is about the future of Facebook advertising and the other is about Facebook advertising campaigns with influencers. Here are some ideas for articles or live videos that will undoubtedly work well All of these features come at a cost, Buzzsumo doesn’t offer a completely free plan .
The first plan starts at $ 79 month. This can be a problem if you are just starting out or are not yet ready to invest in digital marketing tools. In that case, use the free 7-day version and do as much research as possible before your free trial ends to find as many ideas as possible. Alternatives Ubersuggest , Twitter Search , SEMrush . 5 Google Analytics Google Analytics is an undervalued tool. This is normal, it is completely free. Yet the information you find there is very valuable. If you are not familiar with Google Analytics, rest assured, it is very easy to learn . Concretely, it will be used to analyze everything that is happening on your website, in particular People who visit your website.
That have been shared the most have in common?
Their behavior on your website How they got to your website Most visited pages The pages that offer the most conversions […] Of course, in order to obtain this information, you must install the Google Analytics tracking code on your website. It will only take you a few minutes. Most CMS allow you to integrate this code without too much difficulty. Once the code is installed, this is where you will be able to analyze in more depth what is happening on your website. Personally, I really like to analyze the Source Medium report in the Acquisition section. It’s a report that gives you an overview of where your visitors are coming from. In this screenshot, you could see that 80% of my traffic is from Google, which is why I write so much on this blog.