More precisely, you will discover how to set up an acquisition and loyalty strategy for your e-commerce site thanks to Facebook Ads. This strategy works for sites that are still young or already well established. It excels in the sale of products whose need is already well anchored in the mind of the consumer (ex .: nutrition, ready-to-wear, interior decoration, footwear, etc.) Step 1: Install the Facebook pixel and create a Facebook catalog Not so fast! Before you start creating your campaigns, take the time or hire someone to install the Facebook pixel and create a Facebook product catalog. Facebook Pixel Simply put, the Facebook pixel is a piece of code (JavaScript) that you place on the pages of your website.

It tracks people who visit your website and then retarget them with personalized ads like this: But that’s not all … The Facebook pixel also allows you to track conversions of your Facebook ads such as product page views, additions to the Taiwan Email List cart, initiated payments or even purchases! Facebook is able to obtain this information through the installation of so-called “standard events”. They allow you to track specific actions on your website. Finally, keep in mind that your pixel accumulates data over time. The more he accumulates, the better for you. This data will be used by Facebook’s algorithm to optimize the delivery of your advertisements. The goal, as you can see, is to reach the people most likely to buy on YOUR website.

Taiwan Email List
Taiwan Email List

Whose need is already well anchored

All of this is possible thanks to the Facebook pixel and this is what makes its installation (and use) IN-DIS-PEN-SABLE to sell on Facebook and Instagram . To learn more about installing the Facebook pixel, I invite you to consult my guide on the Facebook pixel . I reassure you already. The installation of the Facebook pixel is made quite simple on CMS like WordPress, Shopify, Wix, Magento, etc. Facebook Catalog The Facebook Product Catalog is, as Facebook defines it , “a container that holds information about the products in your inventory, including photos, prices, and descriptions.” ” In practice, a Facebook catalog looks like this. There are many uses for the Facebook catalog. You can : Create a Facebook store and add products to it Tagging products on Instagram ( Instagram Shopping ) Launch dynamic ads It is this last use case that interests us.

Once you’ve created a catalog and synced your products to the catalog, you can create ads that showcase your catalog items to users, whether or not they’ve visited your website (remarketing) or not (acquiring) before. The objective of the “catalog sales” campaign allows you to do this (I will come back to this at the end of this article). To install the Facebook catalog, all you need to do is go to Catalog Manager . Installing the Facebook catalog is more or less complex if you have no (or little) technical skills. There are 4 main ways to set up a Facebook catalog: Add products using a form (this method seems new because I didn’t know it) Add products using a data feed Add products using your Facebook pixel.

Facebook pixel and this is what makes its installation

Connect directly to your e-commerce platform (if integration with Facebook exists) The 4th installation method is probably the most intuitive . For having already done so, it remains relatively simple and accessible on CMS like Shopify, Big Commerce or Wix. Each of these platforms has fairly comprehensive documentation to configure a product catalog in Facebook. I let you consult them or get help if you feel that it is beyond you! After installing your catalog, you also have the option of sorting it with product sets . You can, for example, create sets of products by category, price, brand or fully personalized (eg a selection of the best selling products). This way, you can choose to showcase very specific products, and not your entire inventory.

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