Looking for tips on how to write content that improves your chances of moving up the SERPS? Then today is your lucky day! This guide aims to answer your questions such as: “What is SEO copywriting?” and “How can I make content Sweden Phone Number SEO Friendly?”. But that’s not all, I’ll also walk you through a step-by-step process of developing an SEO content strategy and how to put that strategy into action so you can call yourself SEO writers! SEO copywriting refers to the ability to compose text in a rational way that provides context and value to website visitors and search engines.
Think about it, how can you write about a topic if you’re not sure about your audience. Go to Google Analytics…Audience…and extract demographic and interest data. Once you have this information, you are able to understand who your target audience is and can ensure that your copy is aimed at them. Now that you know who you’re writing for… you need to know what you’re going to write about. The basis of all successful SEO content is keyword research. The purpose of this guide is not to teach you how to do keyword research, which you will find on this helpful guide from Ahrefs (Why Reinvent the Wheel).
Keyword research can give you insight into how topics are searched for, what their wants and needs are, and ultimately, you will better understand your audience. So you have a main keyword that you want to cover. The next phase of your pre-planning research should focus on understanding user intent. To understand user intent, you need to know if your topic is informational or transactional? Informational means the keyword is broader and the user typing it into Google is looking for more information to help guide them (hence the name). An example of this would be: “How to ride a bike”