We note all the same that he spent the most budgets on the larger audience (the areas of interest) with the cost per result ultimately the lowest! One of the 2 similar audiences received more circulation, obviously because the cost per purchase was lower as well. Here is also a second example where Facebook has tended to spend the most budgets on the audience by centers of interest (“FR, BE, CH – Interest: Sézane”) which is also… the largest! Also note that I launched the first audience a week ago, which also explains why Facebook “only” spent € 535.30 of my budget to reach people in this audience. When an audience is too large and Facebook tends to allocate too much of your daily budget to that audience AND the costs per conversion are higher than for other audiences, then apply maximum delivery to that audience. .

By restricting your audience to your supposed target, you are limiting Facebook in its ability to identify other profiles capable of converting on your site, but that you had not identified or targeted in your audience. The wider your targeting, the easier the work of the algorithm is. Note that large audiences work best when: You are providing Facebook with enough data by investing a large budget at the Cameroon Email List campaign level You have defined a sufficiently “binding” conversion objective (eg: Buy or Prospect) to “filter” the people present in the audience.For example, the “Buy” goal tells Facebook that you are looking for buyers (a rarer profile). Now that you understand the value of using large audiences (even if it’s counterintuitive) and providing Facebook with the most valuable conversion event for you, let’s get back to simplifying your business. advertising account .

Cameroon Email List
Cameroon Email List

Facebook in its ability to identify other profile

Facebook than on Instagram (and vice versa) Remember that 2.2 billion people use Facebook, Instagram, WhatsApp, or Messenger every day. If you take Instagram out of this equation, you potentially lose hundreds of millions of people … Facebook’s role is to get your ad to the right person, in the right place, at the right time, while ensuring conversions at the lowest cost. As Facebook explains, Facebook is more likely to serve your ad on the cheapest placement if you select automatic placements than if you select the placements on which Facebook should serve your ads yourself . On paper, it’s enticing, but what about the real thing? In fact, advertisers have long sought to hack their success by deliberately choosing to manually choose their placements. Some advertisers (including me) used to select only Facebook. Others only selected Instagram or Stories .

When filling out the payment form fields with their name and contact information (email, phone number, postal address), Facebook will also use this information to associate them with that person’s unique identifier and assign them with more than precision conversions on your website. Of course, Facebook sends this information encrypted for privacy reasons. In summary, advanced automatic matching allows you to effortlessly: Boost the conversions attributed to your ads since the Facebook pixel uses this additional information to more effectively identify conversions on your website, which increases the chances that Facebook can attribute these conversions to your ads Increase the size of your custom audiences since Facebook can identify more people 5) dynamic ads I am sure you have already had this experience at least once.

That person’s unique identifier and assign

The Facebook pixel is a piece of code (JavaScript) that you place on the pages of your website and which sends information back to Facebook about your website visitors, including the pages they have visited and events (eg. : add a product to the cart, complete a payment form and buy) that they perform on your site. The pixel is triggered when a visitor with an active Facebook account visits one of the pages of your website that has the Facebook pixel installed or performs a specific conversion. Facebook uses the unique identifier of each user to send this data from your website to the event manager of your advertising account. This is how Facebook identifies conversions that have taken place as a result of your ads and can attribute them to your ads.

Leave a Reply

Your email address will not be published.