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What lessons can we learn from this case? Keyword cannibalization is pretty bad for the organic performance of a website. But it’s important to remember that you’ll only have a…
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A case study of a US real estate website The client that made Keyword achieve these results was a large real estate website in the US. The types of queries…
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Research from SocialInsider and Cloud Campaign examined over 141,000 LinkedIn posts from 1,126 pages to analyze what types of content deliver the most engagement, click-through rate, and other benefits on…
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Since LinkedIn is one of the best social channels for organic strategies and is seeing record levels of engagement , all brands and influencers should have this channel on their…
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Every time June (Pride Month) arrives, many brands change their logo to a “rainbow” version as if it were a competition. But is this practice really effective for your image?…
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For example, in a survey conducted by Adobe , 38% of respondents said they were more likely to purchase products and services from brands that displayed diversity in their ads.…
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Every time June (Pride Month) arrives, many brands change their logo to a “rainbow” version as if it were a competition. But is this practice really effective for your image?…
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As we can see, we saw a lot of growth in traffic to our English (US) blog, but in terms of percentage share by device, mobile remained largely untouched. We…
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Similarly, Semrush shows us that the battle for mobile traffic is not lost. For most countries, organic search traffic ranks second or third in importance. Therefore, it is essential to…
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There are still plenty of websites out there that don’t use breadcrumbs, which is. A huge mistake not only because it affects seo but also because it’s relatively simple. To…