Most businesses that sell online remind us that We are protected by the 60 day warranty You can cancel whenever you want It is without engagement! Returns are free You have 100 days to change your mind The guarantees eliminate the risk and eventually convince the skeptics out the credit card. As you can imagine now, the Enso Rings brand specifies that the rings are guaranteed for life. What a great guarantee! The guarantee is so interesting that it is well highlighted on their site . … And other advertisements like this. Remember that if you have a strong guarantee or a generous return policy, put them well in your advertisements. Internet users like to feel protected and confident in ordering online. Tip 3 instill urgency There is nothing stronger than the urgency to push us to make decisions.
Whatever your field of activity, you can be sure that urgency deadlines, limited-time offers, etc. or scarcity product service in limited quantities will be the trigger for a purchase on your site. Robert Cialdini , American social psychologist and author of the famous book Influence and Manipulation, explains that we are simply more motivated by the fear of losing one thing than by the Swaziland Email List prospect of gaining another of equal value. We then conclude that when an object is rare OR becomes rare, it has more value. This is exactly what happens when you see a 30% discount on an item, but it ends in a few hours. If the 30% discount was available all year round, would you have taken advantage of it? Probably not.
That Urgency Deadlines Limited-time Offers
You would have waited for the right time for you. When an offer or a product service is in limited supply, you no longer think rationally . You act under the fear of missing something FOMO . So, you understand why marketers keep reminding us that an offer is limited in time or in quantity. Enso Rings does not hesitate to tell you that You should hurry Discount ends soon . Don’t be afraid to highlight a limited time offer in your ads. There is nothing stronger to bring about action. Conclusion As you can see, the secret of Facebook ads that make clicks is the emotion they induce. Precisely, we have seen different ways to induce emotion in your client Talk about profits what they’ll really get from your product service Instill urgency.
Tell stories Talk to your customers about what they want wants or don’t want fears or frustrations Talking to the customer about what he wants, telling stories or even clearly stating the benefits of your products services are, among other things, basic principles of copywriting persuasive writing. Copywriting is the art of writing texts that persuade the reader to take an action whatever it is, you choose. You can choose to learn it once and naturally use these steadfast principles for yourself or your business. I have been writing for over 2 years and have learned a lot about copywriting. Recently, I have started to impart this knowledge and my experience in a new online course, Copywriting Academy. Running an online business is not as easy as you think. If we compare the management and maintenance of a physical business with infrastructure, it looks simpler indeed .
When An Offer Or A Product Service
Let’s face it, it’s no longer an option for a self-respecting company to ignore digital marketing. We have entered a new era the information age Big Data. Companies can no longer ignore the Internet and must somehow integrate digital tools into their systems. Experts speak of digital transformation . People like you and me lived it normally. Over the years, we have started to integrate smartphones, tablets, social networks, social messaging applications, online payment solutions into our lives, so much so that we cannot do without them. Imagine how our lives would be without these new technologies… This is no longer possible. Unfortunately, there are many SMEs that do not yet know how to use social networks, SEO or email marketing to reach the gigantic market of the Internet. And that can be understood.