Search engines are the main sources of online traffic, of which Google holds the championship belt. Google rankings are the pinnacle of success for online businesses. Whatever your field of activity, you must have an active website on Google Croatia Phone Number to ensure your place in the modern competition. However, it is not easy to improve the ranking of your website on Google . You have to compete with paid ads, featured snippets, and zero position found panels. A recent study by Zero Limit Web reveals that the top five organic results account for 67.60% of search engine traffic. Additionally, if the page includes a featured snippet in “position zero,” the SEO CTR for position 1 drops an average of 5.3%.
In addition, Google aims to provide its consumers with the best user experience and the most relevant content. Google confirms that most algorithms are constantly modified and remain confined to the outside world. It is estimated that approximately 600 Google algorithms change every day. Besides this, some google advertises updates regularly. The exact functionality of these algorithms is still unknown. The information available is mostly speculation from digital marketing experts. A decade ago, ranking on Google was easy . People used to stuff their content with keywords and drive traffic to their website. But then Google introduced a series of algorithms including Panda, Pigeon, and Hummingbird algorithms, and websites experienced a sudden drop in traffic.
Penalties on Google
Coupled with, The goal of these algorithms was to improve the quality of content and provide its users with the best user experience. The quintessence of Google’s algorithms is that they want you to create quality content. Content quality is the first thing you need to focus on to improve your Google ranking. Let’s understand Google’s algorithms in detail to understand the importance of quality content. Google released the Panda algorithm in February 2011 to penalize duplicate and plagiarized content. In April 2012, it introduced the Penguin algorithm to penalize websites with unethical backlinks and the Hummingbird algorithm in August 2013 to penalize low quality content and keyword cannibalization.