Set a timeline I let you decide if you want your campaign to last for a few days or to run for an indefinite period. You can stop a campaign at any time. Step 7: Select the Facebook Page and Instagram Profile that represent your business Simply choose the Facebook Page which is linked to your Instagram account. Step 8: Choose the format of your ad I advise you to start with the single image or video. If you don’t have a video, Facebook will also offer you to turn an image into a video using the video maker kit . Step 9: Select your media content You now know why I took the time to tell you about the technical requirements and Facebook recommendations for importing the right image or video format.

The landing page URL For purposes like traffic or conversions, Facebook requires you to select the URL of the landing page you want to bring users to. Step 11: Select a call-to-action button Facebook offers you a fairly comprehensive list of calls to action to Scotland Email List entice users to swipe up to get to your landing page. This list differs from one campaign goal to another. Step 12: Launch the campaign Just press the green “Confirm” button to launch your campaign! After pressing the “Confirm” button, your ad will be under review and should be approved within 24 hours if it meets Facebook’s advertising guidelines . 5 best practices for successful Instagram story ads I promised you in the title of this article that I would help you create Instagram Stories Ads AND make them successful.

Scotland Email List
Scotland Email List

The single image or video

It therefore seems normal to me to share these 5 good practices with you. 1) Create native creative content for Stories Facebook has made it super easy to create Instagram Story ads, so you can run an ad in different placements at the same time by leaving the “automatic placements” option checked. This way, an ad that you originally designed for the news feed is automatically declined in Instagram Stories by Facebook. Frankly, the rendering is not terrible. It’s not great because the ad doesn’t sound like a Story. Advertising is not native if it does not respect the proportions recommended by Facebook (vertical format: 9:16). Here is another example. The rendering is average and yet Squarespace could have personalized its ad for each placement using the placement personalization options offered by Facebook for over a year.

Taking the time to personalize your creative content for Stories will result in more engaging and natural advertising like this. This will prevent you from wasting your money on prints that may go unnoticed 2) Follow the 3 second rule Facebook explains in its documentation that “the content of stories is viewed much faster than that of other media . ” This means that you need to create ads that capture your audience’s attention from the first frame and keep it there by adjusting speed or animation. Right now, Samsung is running video ads in Stories that I find particularly effective. The ad begins with a quick animation of the “Galaxy A” overlaid text to grab attention and then takes you to multiple stages through quick transitions.

That you need to create ads that capture

Throughout the Story, Samsung maintains your focus by bringing up what makes Galaxy A appealing and repeats that same message in different scenes: “Awesome screen” “Awesome camera” “Long lasting battery life” Of course, there are plenty of other ways to grab attention early on in an ad like: A shocking sentence An offer An intriguing question Unusual images The first 3 seconds of your Story are the most important, so don’t miss out! 3) Get straight to the point and assert your value proposition To bounce back from the speed of consumption of content in Stories, it is natural that I advise you to get straight to the point and assert your value proposition as quickly as possible.

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