With this data and how you interpret it, you can clearly improve your acquisition strategy and gain the upper hand over some of your competitors. Indeed, thanks to Facebook Analytics, you will be able to discover in particular: Who are your customers really? From a demographic point of view anyway. Potential opportunities for conversions and retention thanks to funnels The evolution of your income over time and the average value of a purchase on your website The lifetime value of a client and how much can you invest to acquire a new client? These are just a few of the observations that I am summarizing for you as a result of writing this article. You have seen that there are many other things you can do with Facebook Analytics.
So, take the time to properly configure this tool and start to deeply analyze all these reports provided by Facebook!I have written extensively on creating profitable Facebook advertising Azerbaijan Email List campaigns. And it is possible that you have already read and consumed a lot of content on these topics: Business Manager, Similar audiences, Ad retargeting, Power5 , etc. After launching your Facebook advertising campaigns, how do you know if they are working? How to assess the drop in performance of an audience or an advertisement? It’s frustrating not to understand the numbers you see popping up in your Ads Manager, especially since some aren’t relevant to your goals. It is above all the interpretation of these figures that is important and which will help you make important decisions for your business: Increase the budget of an acquisition campaign because.
Facebook advertising campaigns
The first evaluation method that comes to mind for analyzing Facebook advertising campaigns is to observe the number of people you have reached through your campaigns. It is sometimes forgotten, but advertising campaigns always have the effect of putting a marketing message in front of a certain number of people. Sometimes the only goal is to create awareness of your brand or your offering. In other words, the role of advertising will be to show that you exist and that you are solving a problem in front of as many people as possible. The 2 indicators that you can follow to measure awareness are: Coverage : The number of people who saw your ad. For example, if your Facebook ad was shown to 1000 users, your campaign coverage will be 1000. Impressions : The number of times your ads have been viewed, even if someone has seen your ad more than once.
If your ad was seen by 1000 people and each of them saw the ad 2 times, you had 2000 impressions. You can find these 2 indicators in your Facebook Ads Manager and evaluate for each campaign, the number of people reached (coverage) and the number of times the ads were viewed (impressions) during a defined period. You notice here that my advertisements reached 1,245,947 people between December 1, 2019 and January 31, 2020 for an invested budget of € 3,141.55! That’s a lot when you think about it. As I told you, depending on your business objectives and the campaign you launched, these 2 indicators will be more or less important. For example, an advertiser will be less likely to analyze the coverage and impressions of a campaign optimized to drive traffic or sales.
Performance of an audience or an advertisement?
Rather, it will look at the number of clicks generated and the number of purchases. On the other hand, an advertiser has every interest in measuring the evolution of these 2 indicators for a campaign with an objective of “coverage” or “brand awareness”. Anyway, we will see that these 2 indicators remain important in the event that you want to measure the interest in your advertisements or the advertising fatigue . We will come back to this later in this article. Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL 2) Evaluate engagement on your Facebook ads.