You just need a good quality webcam (you can always buy yourself an external webcam if the one on your computer is not of good quality), a good internet connection and a good quality microphone (I recommend the Blue Yeti which offers good value for money). If you want to make professional Facebook Lives (without tearing your hair with the technical aspect), I invite you to read my guide on producing a Facebook Live . 7) Customer testimonial video Who says you absolutely have to be on video to convince your prospects to contact you or buy? Remember this: 90% of consumers trust recommendations from their peers, while only 33% trust traditional advertising.
Their attention span being more limited, it will always be more difficult for you to attract (and retain) them with textual content. Our attention span is now lower than that of a goldfish. It went from 12 seconds in the 2000s to 8 seconds in 2013 (or less), less than that of a goldfish estimated at 9 seconds. Why do you think I put so many images in my articles? It is constantly to Suriname Email List hold your attention! Although I try to have conversational and easy-to-read writing, I will never be able to grab your attention without adding media. In any case, you can be sure that it is precisely the appearance of the Internet (network on which you discovered me) and gadgets (smartphones, tablets, laptops) essential to our lives that explain this drastic drop in our attention. Today, it has become normal to watch TV and reply to a message.
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In a study conducted by Wyzowl, 81% of marketers surveyed said loud and clear that video helped them generate leads and according to OptinMonster , marketers who use video get 66% more qualified leads per year . This quantitative and qualitative increase in the leads generated is surely explained by the educational power of video. Videos make it easier for your site visitors to learn about your business and what you offer, not to mention that video makes it easier for you to gain their trust. On social networks, video is also more effective in finding customers. Animoto explains in a study conducted on 500 marketers that 80% of them say they are satisfied with the ROI of the video ads they have posted on social networks.
This video uses the same principles as the sales pages: She identifies a painful and urgent problem in your life It provides a solution and details the benefits of the solution to your problem (what will you gain from it?) It shows you the transformation you are going to experience (a tangible and desired result) She presents an offer It builds trust through social proof (testimonials, rewards, etc.) and reassurance (guarantees) Finally, she inspires you to act now This is exactly what this sales video from Foundr does . As always, this kind of video highlights a charismatic character (Sabri Suby) and builds his authority from a well-oiled storytelling. Storytelling is really important in these kinds of videos because that’s what makes you feel emotions and identify with the hero of the video.
what will you gain from it?
The advantage is that you will be able to reuse the educational videos you share on YouTube and publish them on different social platforms. This way you reach your audience where they are and maximize your chances of being seen! 6) Live video Today it is almost essential to make live videos. Your audience expects more authentic and engaging content from you . This is precisely the essence of live video. Making a live video is an opportunity to: Show an event that you attend and that your fans do not necessarily have access to (ex .: fashion show, conference, etc.) Do a question and answer session Start a weekly show Interview an expert or influencer that your audience admires Plus, you don’t even have the excuse of video editing to get started! Live video doesn’t require you to edit your videos.