Franchise marketing sounds easy in theory, but it’s actually very difficult in practice. Franchises must produce multi-level marketing game plans to be successful: Both at the global commercial level and for individual franchises. This potentially Russia Phone Number means straddling multiple diverse markets in local areas. That’s why we’ve developed the Franchise Marketing Guide for Emerging Brands. Using this guide, you will be able to Russia Phone Number gain a complete understanding of franchise marketing, how to take your strategy to digital, and how to create a marketing plan to grow your business.
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According to data from Wayne State University and Professor Timothy Bates, out of 20,500 companies surveyed, 65% of franchises Russia Phone Number survived after four years. Compare that to independent businesses that see 72% survival rates after four years. In the retail trade, it is even darker for franchisees: 61.3% survival rate against 73.1% for independent businesses. These survival rates mean a need for better, stable marketing plans Russia Phone Number that go Russia Phone Number beyond the single company and into each franchisee location. This is where things get tricky: how do you tell the difference between business marketing and local franchise marketing? This is what we are going to show you in this guide. So where to start ? By analyzing local competition.