Depending on the answers to your questions, you can “disqualify” the person and stop the process of collecting the information or asking other questions. For example, you can ask a potential prospect for the URL of their website. If the latter has a website, you then ask a multiple choice question about their budget and, depending on the answer, you can send a disqualification message, a new question, or just a completion message to let the person know that you have all the information you need to contact her again. Whichever message template you choose, your business will be able to start a one-on-one conversation with your ideal customer through a simple advertisement.

Activate the appointment setting, all you have to do is modify the call to action button on your Page and choose the “Book” button. Click on “Next” and then on “Go to Facebook”. Facebook should then offer to Anguilla Email List set up your free scheduler. The setup is pretty quick. First, Facebook will ask you to add to your calendar the days and times for which you want to schedule appointments regularly. You can also synchronize your Google calendar with the Facebook calendar . Once activated, users will be able to make an appointment by clicking on the “Book” button on your Facebook page and then choose a date for the appointment.

Anguilla Email List
Anguilla Email List

This is where Messenger comes in

The Facebook Ads Manager, on the other hand, collects data about your campaigns using the Facebook pixel . In addition, it only takes into account the conversions attributed to your advertisements (based on the “1 day view and 28 day click” attribution model), without even counting the organic interactions coming from your Facebook Page. To get a complete view of all of these interactions and their customer journey, marketers typically turn to Google Analytics, but this method has limitations because Google Analytics was not built to track a Facebook user’s customer journey. who interacts with an organic publication, clicks on an advertisement on his computer, lands on a website, buys a product… and comes back to this same website 3 months later, on his phone this time, to carry out a second transaction.

After receiving the access to the Facebook Page and the Facebook pixel, you can now create an event source group (as we have seen). Once you have created it, you can click on the “Open in Analytics” button. We will be able to observe the various indicators and data that Facebook provides us in the dashboard to have an overview of your business over the last 28 days. Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL Facebook Analytics (Part 2) – Understanding Your Dashboard This part will be rather short because I will quickly present the different indicators that Facebook provides you in the “summary” tab.

We will be able to observe

Let’s start with the growth indicators. The first report (left) presents you with a simple funnel. Of the people who visited (or interacted with) your Page, how many went to your website? In my case, you see that 44% of the people who interacted with my Page ended up on my website on average 2.9 days later. Interesting to know. For the rest, you can observe the number of active users for the last 24 hours, user activity for the last 28 days and the distribution by channel. Take into account that you will have different numbers than on Google Analytics because some people are not Facebook, and therefore are not “trackable” by the Facebook pixel. Let’s move on to interaction indicators.

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