Paid traffic (PPC) or organic traffic (SEO), there is an endless debate between the two which is better. Many people consider them separate marketing strategies. However, PPC and SEO are different modalities, they are two sides Hungary Phone Number of the same coin, search engine marketing. When these two work together, you will be rewarded with knowledge, learning, magical insights, and results that neither could achieve alone. When aligned, these channels can help improve your overall performance. SEO is one of the most powerful PPC tools, and vice versa. Here are seven ways the two work together.
Avoid Paid Keyword Traps
It’s a common good practice to share information about keywords. Often certain types of keywords can have subtle differences and end up aligning with the wrong intent. It is therefore essential to understand the intent of search terms to avoid keyword traps. SEO-based marketers are masters at understanding search intent . A partnership between SEO and SEM is therefore crucial. For example, any restaurant POS software bids on the keyword “for restaurants”, but it doesn’t sell phone systems! This is the wide auction in conditions that contain “restaurant”. This is why Google has become a casino for advertisers.
The restaurant POS software marketing team is betting on the simple opportunity that restaurant managers looking for a phone system will also be in the POS software market. Although it may work, there is probably a risk of losing a lot of money. Billion-dollar restaurant POS software companies are in a comfortable position. You need to study your search results to master the art of understanding keyword intent. Depending on the types of results, Google often reports its own interpretation of a search term. If you Google “sales funnel,” the SERP says you are looking for the definition of a sales funnel. The results are mostly an SEO style definition, so clearly a product page will not rank for this query.