You may be in the same situation, so I thought it would be interesting if I share with you the reasons which will push me to invest at least 10,000 € in the video this year. I will then give you 7 examples of videos to make for your business (whatever your industry). In absolute terms, I know that € 10,000 is not a big investment, but know that it is one for a young company like mine. Either way, I know this is the start of a pivot in my content strategy to move from mostly textual content to video Content. . So that’s why I’m investing in video marketing, and why you should be doing the same. Internet users want video According to a research report published by, more than 50 respondents want to see more video content from brands more than any other content.
You notice that the respondents are not only talking about informative videos, but also about company videos. Videos are also very popular on social media, especially on Facebook and Instagram. In 2019, Buzzsumo published a study that was quite revealing of the South Sudan Email List success of video on Facebook . After analyzing 777 million Facebook posts in 2018 , it turns out that videos receive at least 59% more engagement than other types of Facebook posts. Of the 500 most popular Facebook posts in 2018, over 81% of those posts were videos ! It’s not just about Facebook. The same trends can be observed on other social networks if we are to believe this very interesting study published by Animoto (1000 people questioned).
That it is one for a young company like mine
Give you a brief summary, this study concludes that: 73% of consumers were impacted by the presence of a brand on social networks when making a purchase decision On social media, video is the most popular content users see from businesses Instagram is the fastest growing platform in terms of sales generated from video between 2017 and 2018 Why is the video so popular? Videos are naturally more engaging than textual content. While they’re more engaging, they’re also more shareable (don’t force me to look for a statistic that proves videos generate more shares on social media than other formats!). The movement inherent in the video catches our attention. Videos are also easier to “consume” than textual content. On this point, I will still have to rely on statistics to confirm my comments.
According to a survey conducted by Hubspot , 79% of consumers said they would rather watch a video about a product than read information. This is understandable. If we watch this video, we can see actual use of the watch. We see the watch from different angles. The music “takes” us in the video. In the end, you can understand in 1 minute and 30 seconds what the Fitbit Versa (WHAT) is, what problem it solves (WHY) and how to use it (HOW). Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your spending BOOK A CALL Internet users’ attention span is diminishing It’s not just because people want to watch video that you should make it…
Why is the video so popular?
Their attention span being more limited, it will always be more difficult for you to attract (and retain) them with textual content. Our attention span is now lower than that of a goldfish. It went from 12 seconds in the 2000s to 8 seconds in 2013 (or less), less than that of a goldfish estimated at 9 seconds. Why do you think I put so many images in my articles? It is constantly to hold your attention! Although I try to have conversational and easy-to-read writing, I will never be able to grab your attention without adding media. In any case, you can be sure that it is precisely the appearance of the Internet (network on which you discovered me) and gadgets (smartphones, tablets, laptops) essential to our lives that explain this drastic drop in our attention. Today, it has become normal to watch TV and reply to a message.