The study first teaches us that the majority of influencers have one common denominator: passion . Students and employees (88%) see their influencer activity as a way to have fun. 56% of influencers surveyed also do this job to make themselves known , in particular for 73% of influencers dealing with business subjects. 47% of influencers exercise their profession to earn money , especially for 83% of influencers who earn more than 10,000 € / year (that’s very little when you think about it!). And in last position, we find the desire to promote another … Only 44% of influencers see their business as a way to promote yourself , which means you’re going to have to be convincing when you reach out to them.
This is why we are going to observe the types of promotions that you could offer to influencers. Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the status of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to Croatian Email List optimize your spending BOOK A CALL What types of partnerships can be offered to influencers? Let’s get straight to the heart of the matter. Reech’s study compared the types of partnerships desired and received by influencers. The discrepancies are sometimes glaring as you can see from this infographic. The next time you’re thinking about partnering with an influencer, think back to this infographic. Influencers would very much like to become ambassadors for your brand or create a recurring partnership.
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Do not neglect partnerships such as invitations, interviews, participation in an event or content production on behalf of your brand. Influencers would be happy to do it too. For example, I recently came across this post from Justine Hutteau (the founder of Respire ) in which she announced a double partnership with Sephora . On the one hand, Justine announces that Respire deodorants are now available on Sephora.fr and in stores ( recurring partnership ) and on the other, Justine is participating in Sephora’s new “The Unlimited Power of Beauty” campaign ( partnership type ambassador ). I’m not sure Sephora would have succeeded if the brand had offered a simple product placement or participation in a one-off event … The very nature of the partnership you offer an influencer is valuable to them and will influence their decision to work with you or not.
This is why you absolutely must think upstream about your partnership offer (we will come back to this), at the risk of being rejected by the influencer. On this point, the Reech study also evokes the various reasons which explain the refusal of a partnership by an influencer. Among these, we note the lack of interest in the campaign and the brand, the incompatibility with their values and the remuneration! Before contacting an influencer … If you’ve read this far, you might have wondered why I’ve spent so much time telling you about influencers, their motivations, the types of partnerships they’re looking for, and even their reasons for turning down one. . You might have guessed it. In order to reach out to an influencer and get a favorable response from them, you need to know that person and understand what they really want. Yes, influencers are humans.
Their profession to earn money
They have emotions, needs, motivations and desires! After all, if you don’t know what people want, you won’t know what to get them to satisfy them. We are no longer in marketing, but in human psychology and common sense! What should you do before contacting an influencer? It’s simple … 1) start by doing your research First, start by researching the influencers you would like to work with. Try to understand: Their situation (Where are they from? What do they do for a living) Their interests Their motivations Their audience (who are these people?) The partnerships they have already made It is especially the last point which is very important. You need to understand the types of partnerships that this influencer is interested in, but also with whom the influencer has already partnered.