Keep in mind that 88% of users access Facebook via their mobile phone or tablet. Even though they get bigger, smartphone screens remain small. Reading a text is less obvious than on a computer. You should take this into account by separating your text into short, spaced paragraphs. Look, for example, at the difference between these 2 publications. On this one, I followed the advice I just presented to you I did the exact opposite on this post The difference is obvious! Fewer people would have bothered to read, that’s for sure. I’m done with Facebook. If you have retained the 5 essential principles for writing a publication on social networks, you just have to apply them also on your next Facebook publications by integrating the codes of the platform.
You’re a business and you probably won’t have the same engagement rates without giving a little context to the photos or videos you post. The problem is, Instagram users don’t go to the platform to Kuwait WhatsApp Number List read long descriptions . Some bloggers or influencers still manage to use the caption of their posts to micro-blog and get good engagement rates. You should know that only a minority of your subscribers will read the description to the end. In addition, the caption of an Instagram post is limited to 2200 characters. I can tell you that we reach them very quickly as soon as we start writing a little. As a general rule, you should keep the caption of your Instagram post short and punchy .
Who Is Your Audience?
Remember, the people following you are probably over 25 and those people are going to Facebook for fun too. They don’t just want to learn. Koudetat , a Facebook page dedicated to entrepreneurship, does this very well. The text of their posts always teaches something interesting about entrepreneurship, all in a relaxed and personal style. The video takes care of entertaining us and teaching us something, in less than a minute. Let us dwell for a few seconds on the text of the publication. First, we notice that the company chooses to target its audience. You don’t have to, but you have to recognize that the message seems much more personal. The important thing is to speak to your audience using the pronouns you or you .
I for Interest arouse interest with facts, statements, etc. D for Desire to create desire by playing on her emotions and what she needs. A for Action by giving her your solution that pushes her to take action. You can use AIDA to write most of your writing, and not just on social media. This formula constitutes, for me, a real structure that I follow to write advertisements, emails, sales pages or even to present my services . Here is now an example of this formula applied on a Facebook ad. The first lines of the catchphrase recall a song by Jay-Z I’ve got 99 problems but … I can already hear you singing This first sentence attracts attention. The following builds interest since the marketer promises me a solution to create winning Facebook ads.
End With A Call To Action
If you prefer to create a discussion under the post, then ask a question. You will be surprised by the number of people who answer it if the question makes you want to discuss in the comments!. To finish on the calls to action, consider doing just one call to action per post. If you use more than one, you risk confusing your readers. Now that I have explained the 5 principles for writing on social networks, I just have to give you concrete advice for writing on Facebook Instagram LinkedIn These are the social networks that I use most often and that I know best. This is surely the case for you too! Facebook and Instagram both have over 1 billion monthly active users, while LinkedIn has 303 million according to BDM figures .