Although content marketing can conjure up various meanings, depending on the context, it is defined as soft marketing of products and services with content shared through blog posts, videos, social media, etc. With more and more online Afghanistan Phone Number publishers, there is fierce competition to catch consumers’ short attentions. Additionally, publishers drive innovation by seeking new ways to appeal to their target audiences. Therefore, it is essential that publishers have a thorough understanding of where the industry is heading and why. The goal is to monitor your competition and the industry. If you don’t know where and how the content marketing industry is changing, you won’t know how and when to change your own content marketing strategy.
Content Marketing Institute
While content marketers want to understand their ROI, many lack the right tools to do so accurately. In fact, 52% of B2B content marketers consider ROI metrics to be one of their biggest challenges. This marketer study shows that 6 out of 10 small businesses cannot track the ROI of their social media efforts. Yet accurate measurement leads to successful content marketing. You also want to gain an understanding of the right keyword density for SEO. However, many companies lack even basic analytics tools.
Here are some expert thoughts on the subject: “Exposure and engagement are key when it comes to measuring content marketing ROI. Simply publishing a blog post is not enough to achieve success. You need to go deeper and pay attention to things like social share metrics, engagement metrics, and actual conversions that can be tied to the content you produce. — Colin Mathews, Co-Founder, Content Marketing Specialist “Metrics never tell the whole story. So we ask every new blog subscriber and customer how they found us. The data is anecdotal, but it gives us a better understanding of the customer journey . rarely identical journeys so it’s always worth asking.