In any case, I advise you to take an interest in it, and even more particularly B2B companies. Let’s create quality content with high added value and share our expertise on this network. Let’s take advantage of this real gold mine! Note from Danilo: I confirm. And I would also add that I was able to forge many business partnerships thanks to LinkedIn! By posting quality content regularly, I caught the attention of digital influencers and entrepreneurs, which allowed me to establish my first contact with them. Isabelle Cougnaud is an expert in social media strategy. She helps businesses and freelancers achieve their goals through social networks (LinkedIN, Instagram, Youtube, Facebook, Twitter…).

It offers long-term support (social media coaching, strategy building) and training. Social Media columnist on BFM Business, she also gives courses in higher education, and conferences throughout France on the Iraq Email List subject “Social Networks”. Also find Isabelle on LinkedIn . Isabelle Cougnaud Consultant, Trainer & Speaker 15) Lionel Tonato “When it comes to media buying platforms (be it Google Ads, Facebook Ads, etc.), good publicity will always prevail over everything else. No planning, research, method of targeting or bid optimization will have as much impact as your video.

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Partnerships thanks to LinkedIn

Good advertising will get you tons of clicks and leads. ” Over the past 5 years, I have had the chance to manage a total of more than 2 million euros in Google Ads and Youtube Ads campaign management. I could spend as much money as I wanted as long as I fulfilled one imperative for all of these brands: their campaigns had to be profitable. So I am going to share with you today the two main lessons that I have learned from these years of experience and reveal to you what will make the difference in your Youtube Ads strategy: 1) Your results will depend 90% on your video Regarding media buying platforms (be it Google Ads, Facebook Ads, etc.), good publicity will always prevail over everything else.

No planning, research, method of targeting or bid optimization will have as much impact as your video. Good advertising will get you tons of clicks and leads. The key to good video marketing is to always experiment with new advertising formats and find what works best for your business. For example, what didn’t work a year ago may work today, so don’t be afraid to look back on past failures and try to breathe new life into them. If you’re struggling to create your own video, take inspiration from other industries. If you are in Ecommerce, it would be good, for example, to analyze the advertisements that have allowed companies to literally explode in their niche. Here is an example that should inspire you: Poo Pourri : 43 million views.

The difference in your Youtube Ads

From 2007 to 2013, Poo ~ Pourri grew into a multi-million dollar business thanks to a Youtube Ads ad that generated a buzz. Chances are you at least recognize Poo ~ Pourri from her viral YouTube music video, ” Girls Don’t Poo .” In his first week online, he had over 278,000 shares, meaning about one in 22 viewers shared the clip. Why am I giving you this example? Quite simply because the success of this marketing campaign stemmed from the originality of its video. It has helped make a product that was originally rather basic and uninteresting fun and attractive. The YouTube advertising then gave him the necessary impetus to trigger this buzz and keep it going.

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