It’s up to you to see if you want to put them all in place or test them as you go. However, I advise you to start by setting up your Frequently Asked Questions / Answers on Messenger because it will only take you a few minutes. You will then see whether users click on your questions or not.If you are a digital marketing practitioner, you are most likely familiar with Google Analytics. But, do you know about Facebook Analytics? As a marketer, you know that Facebook and Google compete to be the platform that brings the most value to businesses. For years, companies have relied on data from Google Analytics to measure the performance of their digital marketing campaigns and make decisions based on this data.

Facebook Analytics works the same way, except that it presents information differently than Google Analytics . On this point, I find that Facebook Analytics reports have nothing to envy of its competitor. In addition to being very clear, they will allow you to better understand your customer journey through Facebook applications (and your website), the evolution of your income and the Turkey WhatsApp Number List overall value (also called “life value”) of your customers. With this tool, you will have the information you need to make business decisions, based on real data, and not just your intuition. You will be able to refine the targeting of your campaigns , improve your acquisition (because you will finally know how much you can afford to pay to acquire a new customer) and identify potential problems in your conversion funnel .

Although the information offered for free by Facebook Analytics is of great value, it is still necessary to install the tool correctly and understand the data displayed. I therefore suggest you discover how to install Facebook Analytics and use it to continuously refine the performance of your advertising campaigns with 3 advanced reports. Facebook Analytics (Part 1) – Install the beast It is extremely frustrating to rely solely on the data collected by your Facebook Ads Manager and Google Analytics to try to get a complete view of your business. These 2 data sources work separately. Google Analytics collects data on the basis of a tracking code installed on your website and it has its own way of attributing conversions.

The Facebook Ads Manager, on the other hand, collects data about your campaigns using the Facebook pixel . In addition, it only takes into account the conversions attributed to your advertisements (based on the “1 day view and 28 day click” attribution model), without even counting the organic interactions coming from your Facebook Page. To get a complete view of all of these interactions and their customer journey, marketers typically turn to Google Analytics, but this method has limitations because Google Analytics was not built to track a Facebook user’s customer journey. who interacts with an organic publication, clicks on an advertisement on his computer, lands on a website, buys a product… and comes back to this same website 3 months later, on his phone this time, to carry out a second transaction.

Since the introduction of Facebook Analytics, you can get this kind of information because the tool allows you to very easily bring together different data sources like the Facebook pixel, a Facebook page and an app to give you a complete view of your customer journey. In other words, you’ll be able to track your organic and paid promotion efforts across different platforms and devices. For this, we will have to create a group of event sources (as Facebook calls them). How to configure a group of event sources Fortunately, it is extremely quick and easy to configure your group of SI event sources and only if you already have a Facebook Page (logically yes), an active Facebook pixel (and correctly configured ) and, optionally, an app.

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