Push them down the sales funnel. And you’re golden! Now get out there and start making some great marketing videos! As a fellow marketer. I’m sure you can agree with…

That if your video content is effective all the way to the end. Is if your cta is clicked. And to do even better than that — if they convert…

Likes (& positive reactions) if viewers thought this was a great video. They will “like” it. This is usually an indication of agreement that the video content is on par…

Treating “view” count more like what typically would be considered reach would be is a good rule of thumb. Play rate & replays if you are like most. You have…

Which will produce actual results for your company. Don’t ignore the warning signs when it comes to your website. Keep an eye on out for them. Make updates. And then…

Your website is blocked this could mean that you have a “no index no follow” in your head tag that’s blocking google from crawling your website. If this is so.…

Fix this issue go to acquisition > all traffic in google analytics. Then click the “referrals” source. Then you’ll need to figure out which pages are the cause of the…

High bounce rate bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. A high bounce rate on…

Google analytics (ga) provides concrete data on what’s happening on your website every day and help you find and take down red flags before it’s too late. Once you start…

This is especially important for a growing marketing team. Since you may want to evaluate different team members and different marketing activities using different metrics. Just don’t make your team…

How to choose acquisition metrics what actions do people take when they are interested in learning more about your brand? Acquisition metrics will help you understand how many people have…

Will strictly use examples from google analytics. Since it is nearly ubiquitous in the digital marketing world. But. You could use any marketing or sales tool to track your performance…

How many visitors use your site devices used to access your site browsers visitors are using demographics of your site visitors sites that send visitors to your site if you’re…

You should be tracking those that are relevant to your social / business objectives. It’s also important to make sure your reporting is consistent and that you’re using the data…

We’ll look at some of the trends and challenges brands face while trying to measure roi and hopefully. Help you change that! The biggest challenges with social roi when it…

Consider tracking lead generation from social media or showing a dynamic heat map that clearly illustrates how visitors from facebook are interacting with the website differently than those from google…

Here are the best tools for. The basics. Google analytics. Piwik. Zap. And adobe analytics cloud all provide excellent analytic data. Deeper insight. Lucky orange especially dynamic heatmaps and visitor…

Rode my training-wheeled bicycle into the field behind our house. It didn’t take long for my little tires to become lodged perfectly in a rut. Preventing them from making contact…

You may need a ceo report instead. With few exceptions. I promise that you’ll find some tips for better reporting in this article. Too. The why of client reporting raise…

Bias due to placement. For example, a video distributed in a relevant, targeted, and visible way is much more likely to have an impact than one served broadly at the…

Free guide: the ultimate inbound marketing strategy playbook 2022 first name business email subscribe to the latest! Our weekly insights, tips, and best practices. We’re committed to your privacy. Impact…

We talk about why they did it and how you can pick up and run with the new tools! Hubspot wishlist: reporting analytics for chat “a function to view who…

Facebook seems to be taking this a step further by including metrics that actually calculate your return on ad spend. So it’s easy to justify the true business value these…

Elevate its priority to receive the same level of attention. And analytic rigor as that of media and audience analysis how are you currently measuring your creative performance? How effective…

Correlated “creatives in the top quartile had an average ctr that was less than half of those in the bottom (007% vs 017%).” the report found. Adding. “as the chart…

This episode of the hubcast is brought to you by rambl our guest host this week is the one and only jorie munroe. From the hubspot academy hear about what…

We love hearing your feedback. Or shoot me an email at cduffy[at]impactpluscom! Until next time this is carina duffy & jorie munroe saying to you. Go out into the world…